Analysis

Uncovering the Advantages and Areas for Improvement of Vistara, India's Third-Largest Airline

Vistara is an Indian airline that was launched in 2015 and is a joint venture between Tata Sons and Singapore Airlines. It is India’s third-largest airline in terms of market share and operates over 1000 weekly flights to 54 domestic and 18 international destinations.

Uncovering the Advantages and Areas for Improvement of Vistara, India's Third-Largest Airline
Russavia

Vistara has a few advantages over its competition in the Indian aviation market that set it apart from its competitors. Firstly, it has a modern fleet of aircraft which includes the Airbus A320-200, Boeing 737-800NG and the Boeing 787-9 Dreamliner. This allows Vistara to offer its passengers a comfortable and pleasant flight experience. Secondly, Vistara has a strong focus on customer service, providing passengers with a range of amenities such as in-flight entertainment, Wi-Fi, complimentary meals and drinks, and a rewards program. This has enabled Vistara to establish a loyal customer base.

In addition to its advantages, there are areas where Vistara can improve. Firstly, the airline could expand its route network to include more domestic and international destinations. This would enable Vistara to tap into new sources of revenue and increase its market share. Secondly, Vistara could focus on providing more competitive fares and promotions. This would help to attract more passengers and further solidify its market position. Finally, Vistara could improve its website and mobile app in order to make the booking process more efficient and user-friendly.

Overall, Vistara has established itself as a competitive airline in the Indian aviation market. Its modern fleet of aircraft and focus on customer service have enabled it to gain a loyal customer base. However, there are areas where Vistara can improve and these include expanding its route network, offering competitive prices and improving its website and mobile app. If Vistara can address these issues, it will continue to be a successful and competitive airline in the Indian aviation market.