Cebu Pacific is the largest airline in the Philippines and the flag carrier of the country. Established in 1988, the airline was initially called Cebu Air and was founded by a group of Filipino businessmen. Its first flight was on March 8, 1996, and since then, it has grown to become one of the largest carriers in the region.
The airline’s fleet includes a mix of Airbus and ATR aircraft, including the A321, A320, A319, A330-300, and A330-200. As of 2019, the fleet consists of over 80 aircraft. The airline also operates a subsidiary, Cebgo, which operates a fleet of ATR72-500 and ATR72-600 aircraft.
Cebu Pacific has had numerous milestones over the years. In 1996, the airline was the first to offer a “Fly All You Can” promotion, which allowed passengers to fly unlimited times within the Philippines for a fixed fee. This promotion was highly successful and helped to boost the airline’s popularity. In 2001, the airline launched “Piso Fare”, which offered promotional fares of just 1 Philippine peso (about 0.02 USD). This promotion was also very popular and helped to bring more people to the airline.
In 2005, Cebu Pacific became the first Philippine carrier to fly long-haul flights, when it launched service to Dubai. This was followed by service to Sydney in 2015. In 2011, the airline launched “Go Lite”, a low-cost subsidiary that offers reduced fares and no-frills service. This was followed by “Cebu Pacific Go” in 2013, which is a more premium service with more amenities and services than the “Go Lite” option.
The airline has had several incidents over the years, including a fatal accident in 1998 when a Cebu Air ATR 72-500 crashed near Manila, killing all 104 people on board. The cause of the accident was determined to be pilot error. In 2002, the airline was subject to a federal investigation for failing to adhere to safety standards. These incidents resulted in the airline being fined and suspended from operating for several months.
Despite these setbacks, Cebu Pacific has grown to become one of the largest and most successful airlines in the region. Its “Piso Fare” and “Fly All You Can” promotions have helped to make air travel in the Philippines more affordable and more accessible to people of all backgrounds. The airline has also grown its long-haul network and introduced more premium services, allowing the airline to compete with other major carriers in the region.
Cebu Pacific is now well-positioned to continue its growth in the near future and to become an even bigger player in the aviation industry.