Analysis

Uncovering the Strengths and Opportunities of Aeromexico - The World's Largest Airline in Mexico





Aeromexico is a major Mexican airline that has been in operation for over 80 years. It is a member of the SkyTeam Alliance, the second-largest airline alliance in the world, and is the largest airline in Mexico. It is one of the few airlines in the world that offers a full service product, including first class and business class.

Aeromexico does many things well. One of their strengths is their international network of routes. They operate flights to over 80 destinations in Latin America, North America, Europe, and Asia. This makes them well-suited to serve customers who need to travel to multiple countries or continents.

Aeromexico also has a strong loyalty program. Their Club Premier program offers frequent flyers access to exclusive benefits, such as priority check-in, priority boarding, bonus miles, and access to lounges. This program helps Aeromexico build customer loyalty, which is essential for any airline.

Aeromexico also provides good customer service. They have a 24-hour customer service line, and their staff is friendly and helpful. This makes it easy for customers to get help when they need it. The airline also offers a wide variety of amenities, such as in-flight entertainment, Wi-Fi, and complimentary meals and beverages.





Finally, Aeromexico has modern and efficient aircraft. They operate a fleet of more than 150 aircraft, including Boeing 737s, Airbus A320s, and Embraer 190s. These aircraft are comfortable and reliable, making for a pleasant flight experience for customers.

While Aeromexico does many things well, there are some areas where they could improve. One of the biggest issues is their website. The website is often slow and unreliable, making it difficult to access information and book flights. The airline should invest in improving their website to make it more user-friendly and efficient.

The airline could also improve their loyalty program. While Club Premier offers customers good benefits, there are other loyalty programs that offer more generous rewards and perks. Aeromexico should consider making their program more competitive to encourage more customers to join.

Finally, Aeromexico could also improve their in-flight experience. While they offer amenities such as in-flight entertainment and Wi-Fi, they could offer more. For example, they could offer more meal choices, more comfortable seats, and more attentive service. These improvements would make customers more likely to fly with Aeromexico.





Overall, Aeromexico does many things well and has a strong presence in the global air travel market. However, there are still some areas where the airline can improve, such as their website, loyalty program, and in-flight experience. By making these improvements, Aeromexico can provide an even better experience for their customers.